SEO is dead. Long live AEO (Answer Engine Optimization).
With the rise of Perplexity, ChatGPT Search, and Google's AI Overviews, users are clicking fewer blue links. They want answers, not lists of websites. This shift requires a fundamental rethink of how we structure digital content.
The Shift from Keywords to Entities
Traditional SEO was about keywords. AEO is about entities and relationships. LLMs understand the world through vector space—how concepts relate to one another. To rank in an AI answer, your content needs to be the most authoritative source of structured facts about a topic.
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